Wisconsin Department of Financial Institutions (DFI) - Bureau of Uniform Commercial Code, Notary and Trademark - Trademark Program


Please Note

We are a service company that can help you file with the Wisconsin Department of Financial Institutions (DFI) - Bureau of Uniform Commercial Code, Notary and Trademark - Trademark Program. We are not associated with this nor any other government agency. We offer paid services and software to help you file. You are not required to purchase our service to file - you may file directly with this agency without using our service.


Contact Information

Physical address:
4822 Madison Yards Way
North Tower
Madison, WI 53705

Phone: 608-266-8915

Web: Home Name search
Email: DFI-Trademark@dfi.wisconsin.gov

Licenses

We track the following licenses with the Wisconsin Department of Financial Institutions (DFI) - Bureau of Uniform Commercial Code, Notary and Trademark - Trademark Program in order to provide compliance services to our clients. As a client, you see this and other reference data in License Manager in-line with your licenses.

A laptop placed on a desk with our License Manager software on display

Wisconsin Trade name Registration

Is registration mandatory?

Trade name registration is optional in Wisconsin.

County Level Filing:

Filing is not required at the county level.

Does registration prevent others from using the name I choose?

Registration of a trade name does not offer name protection.

Agency:Wisconsin Department of Financial Institutions (DFI) - Bureau of Uniform Commercial Code, Notary and Trademark - Trademark Program

Initial Registration
Tradename

Form:

Registration of Tradename/Trademark

Filing Method:

Available online or in-person only.

Agency Fee:

$15

Is registration mandatory?:

Trade name registration is optional in Wisconsin.

Notarize:Required
County Level Filing:

Filing is not required at the county level.

Does registration prevent others from using the name I choose?:

Registration of a trade name does not offer name protection.

Registration Renewal
Renewal of Tradename/Trademark

Form:

Registration of Tradename/Trademark

Filing Method:

Available online or in-person only.

Agency Fee:

$15

Due:

Due by the date of registration every 10 years.

Notarize:Required

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