Wisconsin Fictitious Name Registration & Renewal

Registration requirements for Wisconsin business entities

Business entities that plan to use a name other than their legal business name may need to register an assumed name. Assumed name registration can take place at the state, local, or state and local levels of government. State specific registration information is available below.

Initial Application for Registration

Agency:	Wisconsin Department of Financial Institutions
Form:	Registration of Tradename/Trademark
Filing method:	Mail
Agency fee:	$15
Is registration mandatory?:	Trade name registration is optional in Wisconsin.
Notarize:	Required
County Level Filing:	Filing is not required at the county level.
Does registration prevent others from using the name I choose?:	Registration of a trade name does not offer name protection.

Renewal Filing

Agency:	Wisconsin Department of Financial Institutions
Form:	Registration of Tradename/Trademark
Filing method:	Mail
Agency fee:	$15
Due:	Due by the date of registration every 10 years.
Notarize:	Required

This page was last fact-checked March 17, 2017.