Wisconsin DBA / Fictitious Name / Trade Name Registrations
Business entities that plan to use a name other than their legal business name may need to register an assumed name. Assumed name registration can take place at the state, local, or state and local levels of government. State specific registration information is available below.
Wisconsin Fictitious Name Registrations
Wisconsin Trade name Registration
Initial Registration
Tradename
| Form: | |
| Filing Method: | Available online or in-person only. |
| Agency Fee: | $15 |
| Is registration mandatory?: | Trade name registration is optional in Wisconsin. |
| Notarize: | Required |
| County Level Filing: | Filing is not required at the county level. |
| Does registration prevent others from using the name I choose?: | Registration of a trade name does not offer name protection. |
Registration Renewal
Renewal of Tradename/Trademark
| Form: | |
| Filing Method: | Available online or in-person only. |
| Agency Fee: | $15 |
| Due: | Due by the date of registration every 10 years. |
| Notarize: | Required |
