Wisconsin Fictitious Name Registration & Renewal

Registration requirements for Wisconsin business entities

Business entities that plan to use a name other than their legal business name may need to register an assumed name. Assumed name registration can take place at the state, local, or state and local levels of government. State specific registration information is available below.

Initial Application for Registration

Agency:Wisconsin Department of Financial Institutions
Form: ACCESS PREMIUM DATA
Filing method: ACCESS PREMIUM DATA
Agency fee:

$15

Is registration mandatory?:

Trade name registration is optional in Wisconsin.

Notarize: ACCESS PREMIUM DATA
County Level Filing:

Filing is not required at the county level.

Does registration prevent others from using the name I choose?:

Registration of a trade name does not offer name protection.

Renewal Filing

Agency:Wisconsin Department of Financial Institutions
Form: ACCESS PREMIUM DATA
Filing method: ACCESS PREMIUM DATA
Agency fee:

$15

Due: ACCESS PREMIUM DATA
Notarize: ACCESS PREMIUM DATA
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