Managed Doing Business As (DBA) Services

We handle your DBA project from conception through maintenance. We navigate registration requirements across state lines, check name availability, prepare and file DBA registrations, track renewals, and prepare and file renewals.

  • Access to a compliance specialist who consults with you on your project
  • Complete document preparation, filing, and follow-up with government agencies through approval
  • Full transparency of your project status and renewal tracking via the new DBA List feature in our software
- Rated 4.4/5 by 104 clients on Google

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Wisconsin DBA / Fictitious Name / Trade Name Registrations

Registration requirements for Wisconsin business entities

Business entities that plan to use a name other than their legal business name may need to register an assumed name. Assumed name registration can take place at the state, local, or state and local levels of government. State specific registration information is available below.

Wisconsin Fictitious Name Registrations

Wisconsin Trade name Registration

Is registration mandatory?

Trade name registration is optional in Wisconsin.

County Level Filing:

Filing is not required at the county level.

Does registration prevent others from using the name I choose?

Registration of a trade name does not offer name protection.

Agency:Wisconsin Department of Financial Institutions (DFI) - Bureau of Uniform Commercial Code, Notary and Trademark - Trademark Program

Initial Registration
Tradename

Form:

Registration of Tradename/Trademark

Filing Method:

Available online or in-person only.

Agency Fee:

$15

Is registration mandatory?:

Trade name registration is optional in Wisconsin.

Notarize:Required
County Level Filing:

Filing is not required at the county level.

Does registration prevent others from using the name I choose?:

Registration of a trade name does not offer name protection.

Registration Renewal
Renewal of Tradename/Trademark

Form:

Registration of Tradename/Trademark

Filing Method:

Available online or in-person only.

Agency Fee:

$15

Due:

Due by the date of registration every 10 years.

Notarize:Required
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