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cause marketing

3 Tips for Turning Your Corporate Sponsorship into a Lasting Partnership

3 Tips for Turning Your Corporate Sponsorship into a Lasting Partnership

3 Tips for Turning Your Corporate Sponsorship into a Lasting Partnership

Renee Zau
Posted on March 21, 2019, by Renee Zau in Nonprofit Compliance.

Congrats! You’ve just wrapped up your organization’s biggest charity event of the year. While it would be nice to put your feet up and relax, you’re likely already working on turning all of those attendees into recurring donors.

But what … Read more

6 Fundraising Activities That Trigger Special Requirements

6 Fundraising Activities That Trigger Special Requirements

6 Fundraising Activities That Trigger Special Requirements

Betsy Gonzalez
Posted on October 31, 2018, by Betsy Gonzalez in Fundraising and Grants, Nonprofit Compliance.

Raffling a quilt? Working on a grant application? Hiring a consultant to work on a new email campaign? When you’re looking for creative new ways to reach out and drive support for your mission, regulatory due diligence is generally not … Read more

Strategies for a Successful, Compliant Cause Marketing Campaign

Strategies for a Successful, Compliant Cause Marketing Campaign

Strategies for a Successful, Compliant Cause Marketing Campaign

Betsy Gonzalez

May 24 is Red Nose Day, a campaign by Walgreens and Comic Relief that invites supporters to “get their red nose on,” upload their best comic selfies, and raise money to fight child poverty. The success of Red Nose … Read more

Cause Marketing: What You Need to Know Before You Sign

Cause Marketing: What You Need to Know Before You Sign

Cause Marketing: What You Need to Know Before You Sign

Betsy Gonzalez

We’re hearing from more and more companies that want to partner with nonprofits in cause marketing campaigns. Also known as commercial co-ventures, these partnerships can help both parties build their brands and enhance their effectiveness. Many prospective co-venturers don’t realize … Read more

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