Cause Marketing Compliance and Success

Cause marketing partnerships can be powerful opportunities to raise awareness and support for charitable causes. Harbor Compliance and DonationMatch developed this quick reference to help businesses and nonprofits navigate regulatory requirements and promote successful, compliant cause partnerships.

This guide covers:

• Commercial co-venture license requirements for businesses
• Charitable solicitation registration requirements for nonprofits
• Types of cause marketing partnerships
• Benefits of cause partnerships for charities and companies
• Tips to help businesses and nonprofits identify potential partners
• State requirements for co-venture campaign disclosures, contract filings, and financial reporting