{"id":2401,"date":"2016-11-16T15:15:03","date_gmt":"2016-11-16T20:15:03","guid":{"rendered":"https:\/\/www.harborcompliance.com\/blog\/?p=2401"},"modified":"2022-11-22T14:18:50","modified_gmt":"2022-11-22T19:18:50","slug":"giving-tuesday-holiday-fundraising-2016","status":"publish","type":"post","link":"https:\/\/www.harborcompliance.com\/blog\/giving-tuesday-holiday-fundraising-2016\/","title":{"rendered":"Make the Most of Giving Tuesday and Holiday Fundraising"},"content":{"rendered":"

You\u2019ve worked hard this year. You\u2019ve done an incredible job with your programming and have maximized the impact of each dollar raised. Your donors are impressed and spreading the word about your impact every way they know how – casual conversations over dinner, inviting guests to your events, and posting on Twitter, Instagram, and Facebook. Your donors\u2019 networks have become your network, spreading your message and expanding your outreach. Hopes for your year-end campaign are high.<\/span><\/p>\n

Year-end fundraising will kick off with #GivingTuesday on November 29 and continue through December 31. <\/span><\/h3>\n

Over 30% of all U.S. donations happen in December, with over 10% happening during the last three days of the calendar year. A year-end campaign ensures you don\u2019t leave money on the table. Nearly one-third of all online donations are a result of peer-to-peer fundraising, so tapping into those networks is just plain smart and an effective way to expand your reach. In fact, social media is playing a role in 35% of all donations, so hop online, post your solicitation, make sure the \u201cDonate Now\u201d button is working on your website, and watch the funds roll in.<\/span><\/p>\n

But first\u2026 compliance.<\/span><\/h2>\n

You want to talk about your mission. You should! Your vision is clear, your mission is progressing, and frankly, there is more work to be done. Let\u2019s just make sure that as you build, you build on a solid foundation that instills confidence in your ever-expanding web of donors. Let\u2019s make sure that you know the requirements and meet them so that nothing distracts from your true focus – the work of your mission.<\/span><\/p>\n

Your relationships with your donors are built on trust. Transparency and accountability preserve that trust. Solicitation triggers solicitation. That \u201cDonate Now\u201d button on your website? It\u2019s asking for a donation.<\/span><\/p>\n

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If you\u2019re not in compliance, your run the risk of:<\/h4>\n