Fundraising comes with its challenges, but there are effective and creative ways to meet them. If you’re looking to up your fundraising game, look no further than this year’s newest trends. From the type of digital content you use to the type of partners you work with, there are clear game-changing techniques that you should be aware of and start incorporating into your campaigns.
If you want to make informed fundraising asks, especially online, it’s important to think about all the elements that go into fundraising — some are more commonplace and reliable, and some could surprise you. In this article, we’ll take a closer look at the top trends and how you can use them in your campaigns:
Even if you’re in the process of looking at potential new online fundraising platforms and trying to increase your donation revenue, these strategies can further impact your success. Are you ready to dive into these trends? Let’s begin!
One of the biggest trends to look for this year is personalization. If you don’t prioritize this, you run the risk of losing your donors’ attention, most of whom have come to expect more personalized and less cookie-cutter approaches in digital marketing and outreach. So, what are the best ways to do this? First off, you want to avoid the donor management blues and adequately prepare yourself when making fundraising asks.
Follow these tips when extending your asks:
The best way to make an informed fundraising ask is to keep your donor data organized and segment your donor lists. Once you’ve done that, you’ll be on your way to using personalization as a key component of your outreach.
Believe it or not, email isn’t dead. It’s still considered the highest converting and most cost-effective way to reach your donors. The caveat? There are some best practices you should follow when reaching out to donors via email. Try these out for yourself:
Be sure to clearly link back to your donation page, which should also be optimized for mobile use and easy to navigate. If you’re looking for additional information on donation software for nonprofits, you should explore these features.
Corporate giving is growing nowadays, and corporate philanthropy is an important trend to consider when trying to increase your fundraising appeal. When they shop, many customers and shoppers consider the image and social responsibility of corporations now more than ever. So, how can you use this to your advantage?
Try the below strategies:
By tuning into the wave of corporate philanthropy, you can help drive donations to your nonprofit and gain exposure in more ways than one. Start researching corporations that share your vision and values, and give this a try for yourself.
In today’s age, the tech-savvy generation isn’t interested in flashy fundraising events. They want to know their donations are being put to good use and that they are making a difference. You have to prove to them that you’re a trustworthy steward of their money, and they can tell if your marketing appeals are not genuine.
To do this successfully, you have a few options:
Donors are more likely to contribute to organizations raising money on their own for individual events, rather than mass charity-sponsored events, so improving your transparency and focusing on authenticity is very important.
Gen Z is an up-and-coming generation that has spending power, and they’re not afraid to use it. To them, transparency is more important than ever before.
By using prospect research to learn more about this generation, you can successfully engage them and get them involved with your cause. Gen Z is full of individuals who are willing to volunteer and get their hands dirty. Let’s take a look at ways to interact with them and form meaningful relationships:
Invest in Gen Z and you’ll not only forge meaningful relationships, but you’ll grow your nonprofit, as well. The younger generation is full of ideas and ready to work, so embrace this and get them involved!
Video marketing has a better engagement rate than still images, so it’s important to incorporate videos into your fundraising technique. Videos are often prioritized in social media “newsfeed” algorithms. For platforms that serve users the content they think they’ll be most interested in, this can increase the number of impressions your content receives.
Here are some tips for creating video messages:
Replace the text you’re writing with an embedded video and use smaller amounts of text around it. This will keep your viewers more engaged and drive more people toward your cause. Video messages are a fantastic way to reach out to your donors, so keep this in mind when researching fundraising trends.
Following this year’s trends can help raise your nonprofit up to new levels. But it’s important to think more specifically about each one and determine how to tailor it to your cause. Use the right donation tools to attract donors and keep donor data organized, and all of this will come together.
If you perform the right prospect research, focus on remaining authentic, and think about the new rising generation, you’ll be in a good place to grow even more. What are you waiting for? Try out these trends for yourself!
Abby Jarvis is a blogger, marketer, and communications coordinator for Qgiv, an online fundraising service provider. Qgiv offers industry-leading online giving and peer to peer fundraising tools for nonprofit, faith-based, and political organizations of all sizes. When she’s not working at Qgiv, Abby can usually be found writing for local magazines, catching up on her favorite blogs, or binge-watching sci-fi shows on Netflix.